{"id":653,"date":"2021-05-04T00:40:29","date_gmt":"2021-05-04T03:40:29","guid":{"rendered":"https:\/\/laboratorios.ufrrj.br\/labcom\/?p=653"},"modified":"2021-05-04T01:22:15","modified_gmt":"2021-05-04T04:22:15","slug":"a-influencia-tecnologica-no-big-brother-brasil","status":"publish","type":"post","link":"https:\/\/laboratorios.ufrrj.br\/labcom\/2021\/05\/04\/a-influencia-tecnologica-no-big-brother-brasil\/","title":{"rendered":"A influ\u00eancia tecnol\u00f3gica no Big Brother Brasil"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-654\" src=\"https:\/\/laboratorios.ufrrj.br\/labcom\/wp-content\/uploads\/sites\/9\/2021\/05\/Capa-P2-300x180.jpeg\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/laboratorios.ufrrj.br\/labcom\/wp-content\/uploads\/sites\/9\/2021\/05\/Capa-P2-300x180.jpeg 300w, https:\/\/laboratorios.ufrrj.br\/labcom\/wp-content\/uploads\/sites\/9\/2021\/05\/Capa-P2.jpeg 715w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><a href=\"https:\/\/readymag.com\/mylenamachado\/influenciatecnologicanobbb\/\">Ap\u00f3s um ano em baixa (2019), sendo considerado por muitos uma edi\u00e7\u00e3o fracassada, o grupo Globo bateu recordes ao reposicionar a marca BBB no mercado com excel\u00eancia para a edi\u00e7\u00e3o de 2020. Inova\u00e7\u00e3o, marketing, m\u00eddias sociais, hiperm\u00eddia e pandemia foram imprescind\u00edveis para esse processo, impactando tamb\u00e9m a seguinte e atual temporada (2021).<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em> Por Anna Luiza Alvim, Felipe Teles, Matheus Dantas, Mylena Machado e Thatielle G\u00f3is<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s um ano em baixa (2019), sendo considerado por muitos uma edi\u00e7\u00e3o fracassada, o grupo Globo bateu recordes ao reposicionar <a class=\"read-more\" href=\"https:\/\/laboratorios.ufrrj.br\/labcom\/2021\/05\/04\/a-influencia-tecnologica-no-big-brother-brasil\/ \" >&#8230; <span class=\"font-italic\">leia mais <i class=\"fas fa-angle-right\"><\/i><\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,10],"tags":[56,57],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hipermidia","category-laboratorios","tag-big-brother-brasil","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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