{"id":388,"date":"2011-10-28T13:41:00","date_gmt":"2011-10-28T13:41:00","guid":{"rendered":"http:\/\/blogs.ufrrj.br\/ichsemfoco\/2011\/10\/28\/cenario-corporativo-em-pauta-na-comunicar\/"},"modified":"2026-06-18T10:08:14","modified_gmt":"2026-06-18T13:08:14","slug":"cenario-corporativo-em-pauta-na-comunicar","status":"publish","type":"post","link":"https:\/\/laboratorios.ufrrj.br\/humanidades\/cenario-corporativo-em-pauta-na-comunicar\/","title":{"rendered":"Cen\u00e1rio corporativo em pauta na Comunicar!"},"content":{"rendered":"<div style=\"text-align: justify\"><span><strong>por<\/strong> <em><b>Lu\u00edsa Portugal<\/b><\/em><\/span><\/div>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"float: left;margin-right: 1em;text-align: justify\">\n<tbody>\n<tr>\n<td style=\"text-align: center\"><a href=\"http:\/\/3.bp.blogspot.com\/-oR6zHVGZcBQ\/TqrIW9Kx2-I\/AAAAAAAAAag\/rHU-7e10sRE\/s1600\/DSCN9732.JPG\" style=\"clear: left;margin-bottom: 1em;margin-left: auto;margin-right: auto\"><span><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"244\" src=\"http:\/\/3.bp.blogspot.com\/-oR6zHVGZcBQ\/TqrIW9Kx2-I\/AAAAAAAAAag\/rHU-7e10sRE\/s320\/DSCN9732.JPG\" width=\"320\" \/><\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\"><span>M\u00e1rcio Ferreira, Simone Orlando e Malu Fernandes<\/span><br \/><span>(foto de Mariana Dias)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: justify\"><span>No \u00faltimo dia da I Semana de Comunica\u00e7\u00e3o da UFRRJ, o tema foi \u201cAssessoria de Comunica\u00e7\u00e3o \u2013 Cen\u00e1rio Corporativo e Empreendedorismo\u201d e trouxe ao Audit\u00f3rio Paulo Freire Malu Fernandes, consultora&nbsp;&nbsp;em assessoria,&nbsp;M\u00e1rcio Ferreira, professor da Universidade Veiga de&nbsp;Almeida (UVA),&nbsp;como palestrantes, e a coordenadora do Curso, professora Simone Orlando, como mediadora. Dentre todos os conselhos dados pelos convidados, Malu ressaltou que desenvolver bons relacionamentos&nbsp;\u00e9 essencial para o sucesso.<\/span><\/div>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<div style=\"text-align: justify\"><span>-Tudo \u00e9 relacionamento, ningu\u00e9m faz nada sozinho &#8211; afirmou a consultora em assessoria.<\/span><\/div>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<div style=\"text-align: justify\"><span>Ela acrescentou ainda o interesse dos clientes em ideias novas, bem produzidas e a import\u00e2ncia da leitura de diversos g\u00eaneros para o desenvolvimento intelectual e da criatividade.<\/span><\/div>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<div style=\"border: currentColor\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"float: right;text-align: justify\">\n<tbody>\n<tr>\n<td style=\"text-align: center\"><a href=\"http:\/\/1.bp.blogspot.com\/-I_cy53O6V78\/TqrJLFkOWgI\/AAAAAAAAAaw\/1B6cEFhgtxA\/s1600\/DSC_0810.JPG\" style=\"clear: right;margin-bottom: 1em;margin-left: auto;margin-right: auto\"><span><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"320\" src=\"http:\/\/1.bp.blogspot.com\/-I_cy53O6V78\/TqrJLFkOWgI\/AAAAAAAAAaw\/1B6cEFhgtxA\/s320\/DSC_0810.JPG\" width=\"283\" \/><\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\"><span>Malu Fernandes<\/span><br \/><span>&nbsp;(foto de Let\u00edcia Santos)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: justify\"><span>&#8211; Compra-se a criatividade, a inova\u00e7\u00e3o\u201d &#8211; disse Malu.<\/span><\/div>\n<\/div>\n<div style=\"border: currentColor\">\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<\/div>\n<div style=\"border: currentColor\">\n<div style=\"text-align: justify\"><span>A tamb\u00e9m vencedora do Pr\u00eamio Esso encerrou sua participa\u00e7\u00e3o dando uma esp\u00e9cie de \u201creceita de sucesso<\/span><\/div>\n<\/div>\n<div style=\"border: currentColor\">\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<\/div>\n<div style=\"border: currentColor\">\n<div style=\"text-align: justify\"><span>&#8211; O olhar sobre as dificuldades deve ser cr\u00edtico e positivo, aliado \u00e0 vontade de mudar. Olhar sempre o que n\u00e3o existe e pensar por que n\u00e3o? Olhar uma rua esburacada como uma oportunidade. Mais f\u00e1cil criar uma oportunidade do que arranjar um emprego.<\/span><\/div>\n<\/div>\n<div style=\"border: currentColor\">\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<\/div>\n<div style=\"text-align: justify\"><span>J\u00e1 M\u00e1rcio Ferreira, professor de Assessoria de Comunica\u00e7\u00e3o e Comunica\u00e7\u00e3o Empresarial, fez uma abordagem ampla do meio, explicando v\u00e1rios aspectos ainda n\u00e3o cogitados pelos alunos de Jornalismo presentes ao evento. Segundo a coordenadora do curso, Simone Orlando, mediadora da noite, a import\u00e2ncia das palestras para os alunos \u00e9 imensa, j\u00e1 que essas mat\u00e9rias est\u00e3o no final da grade curricular e \u00e9 sempre bom saber mais da experi\u00eancia dos profissionais bem sucedidos.<\/span><\/div>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<div style=\"text-align: right\"><\/div>\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"float: left;margin-right: 1em;text-align: justify\">\n<tbody>\n<tr>\n<td style=\"text-align: center\"><a href=\"http:\/\/1.bp.blogspot.com\/-GIBY6cqPnOE\/TqrJF8lR7sI\/AAAAAAAAAao\/m8hYzGVVMJs\/s1600\/01.JPG\" style=\"clear: left;margin-bottom: 1em;margin-left: auto;margin-right: auto\"><span><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"211\" src=\"http:\/\/1.bp.blogspot.com\/-GIBY6cqPnOE\/TqrJF8lR7sI\/AAAAAAAAAao\/m8hYzGVVMJs\/s320\/01.JPG\" width=\"320\" \/><\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\"><span>M\u00e1rcio Ferreira&nbsp;<\/span><br \/><span>(foto de Let\u00edcia Santos)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: justify\"><span>O palestrante afirmou que, depois de sair da faculdade, 70% dos formados v\u00e3o para a \u00e1rea de assessoria. E, para esses, \u00e9 fundamental entender da cultura, dos valores dos clientes para executar os trabalhos. Outro ponto importante ressaltado por M\u00e1rcio Ferreira \u00e9 a reputa\u00e7\u00e3o do assessor. Por fim, ele levantou ainda a quest\u00e3o da jun\u00e7\u00e3o das \u00e1reas da comunica\u00e7\u00e3o, ao inv\u00e9s da separa\u00e7\u00e3o, dizendo que para construir algo concreto e bem sucedido \u00e9 preciso acoplar valores e m\u00e3o de obra.<\/span><\/div>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<div style=\"text-align: justify\"><span>O evento terminou com boas previs\u00f5es para o meio e com a expectativa de bons sal\u00e1rios.<\/span><\/div>\n<div style=\"border: currentColor;clear: both;text-align: center\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>por Lu\u00edsa Portugal M\u00e1rcio Ferreira, Simone Orlando e Malu Fernandes(foto de Mariana Dias) No \u00faltimo dia da I Semana de Comunica\u00e7\u00e3o da [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[231],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-semana-academica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cen\u00e1rio corporativo em pauta na Comunicar! 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